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SOUTH PORTLAND — Their particular “costumes, ” featuring purple plaid mini-kilts and push-up bras with contrasting white sleeves, tend to be less revealing than some clothes worn by brand new England Patriots cheerleaders.

However, the racy image of a “Kilt Girl, ” emblazoned on a short-term indication outside of the brand new Tilted Kilt Pub & Eatery at 200 Gorham Road, caused one passer-by to phone city officials and complain that it was “pornographic, ” stated Tex Haeuser, planning and development director.

The owners, Dave and Joy DuBois of Durham, had been instructed to eliminate the banner since they didn’t have a license for this. The few did get a permit the nondescript permanent indication that is in the building, formerly Newick’s Lobster House, which shut final might.

After months of renovations, “casting calls, ” “auditions” and services, the first Maine franchise associated with the somewhat questionable Tilted Kilt nationwide chain is planned to start Monday close to the Maine Mall.

Although some people see the so-called “breastaurant” business structure as offensive or at the least sexist because it objectifies women, those mixed up in regional Tilted Kilt franchise downplay the debate and welcome the attention.

“I really like the clothes, ” said Aly York, 20, a server/entertainer whom life in York. “i believe it's exactly about confidence. From a young age, I’ve for ages been happy with my own body. I don’t believe you need to be embarrassed.”

There’s without doubt that Tilted Kilt’s notoriety will pain some potential patrons up to it entices other individuals, said Michael Stevenson, a psychology professor at University of Southern Maine which focuses primarily on human sexuality.

“The organization must think there's an industry because of this enterprise right here, ” Stevenson said. “There tend to be folks who discover this kind of enterprise offensive, hence’s maybe not exclusively ladies, though i might anticipate ladies become more vocal about any of it. Then you can find people who are happy to pay money for eating and take in because environment.”

The owners desire to entice a good amount of the latter. The DuBoises focus on the pub’s Scottish-themed design, quality meals and drinks, and family-friendly environment.

“We have actually a 10-year-old child, so we’d not be involved in a thing that ended up beingn’t family-friendly, ” Joy DuBois stated. “(The costumes are) part of just what a Tilted Kilt is, however need certainly to look beyond that. It’s a whole lot more.”

WOMEN PLAYING A JOB

Certainly one of 110 Tilted Kilts throughout the US, the South Portland team has 58 large-screen tvs set-to activities channels and 40 draft beers, including 15 brewed in Maine. It offers seating for 225 clients and certainly will employ about 70 folks, including kitchen area staff.

The DuBoises, who own seven Little Caesars Pizza franchises across Maine, pursued a Tilted Kilt team since they wished to operate a full-service, sit-down restaurant, Dave DuBois said.

The couple visited several Tilted Kilts, including one out of Nashua, brand new Hampshire, before signing onto a team, undaunted by reports of disputes in other communities concerning the organization’s employing methods and businesses.

The chance of a Hooters franchise – where hosts in addition put on scanty outfits – opening in downtown Portland in 2006 caused the town Council to pass an ordinance designed to prevent national chains, even though it had been repealed within months. The closest Hooters is within Saugus, Massachusetts.

The Tilted Kilt site informs prospective feminine staff members that team hiring methods “focus on enthusiasm, individual appearance and character.” Franchises hold “auditions” for Kilt women, a trademarked name, and supervisors “evaluate” candidates for Kilt woman “role.”

“Imagine trying to land a role in a Hollywood film or sexy fitness diary, ” the internet site advises. “You desire to look and act your absolute best! These auditions are only equivalent. To secure the part, you gotta play it, girl! Grab your chosen ensemble, glam your tresses and make-up and see a franchise place today. … you could become another schedule address girl!”

Expected if the woman team would employ an unattractive lady becoming a Kilt woman, Joy DuBois said her supervisors emphasize enthusiasm and character over appearances, however they are seeking women that can play the “role.” Staff should socialize with clients in a friendly way, also sitting next to all of them if a seat can be obtained, she stated.

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